Stories That Stick: On Skin, In Fresno, and Over a Pint

Hey Fresyes fam!

It’s one of those weeks that perfectly sums up why we love the Valley - a mix of heart, hustle, and local flavor. 💪🌮

Natali’s diving into the world of fineline tattoos this week, spotlighting five insanely talented artists who turn skin into storytelling. Her latest piece is all about delicate designs, bold meanings, and why getting “just one” tattoo never really happens.

Meanwhile, I sat down with the man behind Benchmark Pool Supply, a business that’s been keeping Fresno pools crystal clear for over three decades. It’s more than a story about chlorine and filters; it’s about community, integrity, and sticking with something long enough to make it great.

If you need a dose of nostalgia, I also put together 7 Things Only Fresno Locals Truly Get because let’s be honest, some things about this city just can’t be explained to outsiders. 🌆

Oh and for anyone in house-hunting mode, there’s an open house you won’t want to miss: a picture-perfect Madera home with owned solar, a big backyard, and serious curb appeal.

5 Talented Fineline Tattoo Artists
to Know in the Central Valley

My love of tattoos started later in life than it did for many before me, but something shifted when I began seeing fineline, delicate, and feminine tattoos become popular and accessible. If you’ve heard people say that once you get one, you won’t want to stop - well, in my case, “people” are absolutely right. There’s something really special about collecting wearable art that expresses the things, ideas, and moments you love most. Read more…

Meet the Man Behind Benchmark Pool Supply:
A Story of Local Roots and Lasting Commitment

For more than 30 years, Benchmark Pool Supply has been a trusted name in the Central Valley the place families and businesses turn to when they want their pools running right and ready for summer. But behind the shelves of pool supplies and the steady hum of water testing stations is a story about a local business built on integrity, hard work, and community. Read more…

7 Things Only Fresno Locals Truly Get

There’s something special about living in Fresno. Outsiders might scratch their heads, but if you’re from here, you just know. Here are a few things that make Fresno… Fresno. Read more…

Beer, Beats & Game Day Treats This Weekend

It’s shaping up to be a fun weekend at Tap & Cellar! 🍻

Saturday, Nov 1 brings Seven Dollar Saturdays, where every beer on tap is just $7 from noon to 6pm. Grab a pint (or two) and settle in for good vibes, great drinks, and even better company.

When the sun sets, the stage heats up with Easy Tiger taking over at 8pm! 🎸 These local favorites always bring the energy, so get ready for an unforgettable night filled with music, laughter, and maybe a little dancing.

Sunday, Nov 2 keeps the momentum going with football on the screens and deals worth cheering for — $1 off all draft beers and $2 off wine, specialty cocktails, and wings. 🏈 It’s the perfect way to wrap up your weekend.

Come for the costumes, stay for the music, drinks, and all the weekend fun at Tap & Cellar!

166 Rancho Santa Fe Dr, Madera, CA 93638
3 Bed / 2 Bath / 1498 Sq. Ft.
$405,000

Open this Sunday, Nov. 2nd (1:00 - 4:00 PM)

Welcome home to the nicest house on the block! From the manicured front and back lawns to the handsome flagpole proudly displayed in the front yard, this home shines with pride of ownership. Beautiful awnings frame the east-facing windows, and custom patio shades provide the perfect retreat from the afternoon sun. Enjoy summer evenings under the spacious covered patio ideal for outdoor dining or watching the big game. Inside, the open-concept living, dining, and kitchen area offers a bright, welcoming space with ample cabinetry and modern finishes. Generous indoor closets and a large walk-in primary closet provide exceptional storage, while the thoughtful layout makes the home feel larger than its square footage. Energy-efficient with owned solar, this property combines comfort, beauty, and savings. Easy access to Highway 99 and Avenue 12 makes commuting to Fresno a breeze. Move-in ready and meticulously maintained this one is a must-see!

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